Viability of Incorporating E-business Research Paper

Viability of Incorporating E-business - Research Paper Example The prevailing scenario of the business world is the outcome of multiple factors where globalisation plays a very crucial role. Globalisation has itself offered better opportunities for trade and commerce as it has helped to enhance international trade. Moreover, the technological advancement is another key factor that has contributed significantly towards the growth prospect. The world economies have experienced a massive development in the fields of information & communication technology, transportation, infrastructure, research & development etc. All these improvements have changed the entire social and economic arena and now the entire business world is successfully incorporating and utilising these technical improvements to gain a better and sustainable competitive advantage over the prevailing highly competitive business world. In this regard, e-business and e-commerce are two most crucial technological developments that have revolutionised the entire business world. ...On the other hand, considering the prevailing essence of competitive advantage, every organisation must incorporate e-business in their strategic business management. This paper will attempt to offer a plan for incorporating the e-business through a process of restructuring the entire business model. In this respect, before re-modelling the strategic business structure, number of tasks like environmental condition of the present business setup, including internal and external assessment, analysis of competitive market, financial planning etc has to be done. In order to meet these objectives, this paper will present necessary discussion through analysis. On the other hand, based on the analysis and discussion, a plausible set of recommendation will be offered in order to frame an e-business oriented strategy. A. Developing an online business expansion proposal Brief outline of the company and product Light Feet Shoe (LFS) Pvt. Ltd is primarily an India-based shoe manufacturing and retailing company. LFS has been in the shoe manufacturing and retailing industry of India for the past one and half decades. Since its inception, the company has experienced a massive growth in its domestic market and has also established a number of manufacturing plants and retailers storeall over India. One of the primary reasons for its massive success is that it has been offering better quality shoes at reasonable prices compared to its other key competitors. On the other hand, it has also targeted the customers belonging to the middle income group and has been able to develop brand preferences in their mind.