Case Study--i've got rhythm Study Example | Topics and Well Written Essays - 250 words

--i've got rhythm - Case Study Example This category is convoluted in the sale of medical devices. The experts in this sector offer patients the service of specific technical programming of various machines. They also give information on machines to the medical personnel in charge of hospital machines. The first option involved hiring a lot of direct sales force that would get to the market more deeply and market the products. This option would have a direct impact on the business since it would increase the market range. This action would foster better relationship between the company and its customers due to direct contact. However, this option is disadvantageous since it lowers the morale of existing sales personnel. The second option involved creating clear-cut job descriptions between the sales people and the technical representatives. The salespeople focused on selling the machines that the technical team handled machine operation. This option could lead to increase in sales since each group could add more effort on their area of specialty. However, creating a gap between these two groups would lead to dissatisfaction of customers. The third option involved focusing on the areas that had more probable customers. Concentrating on major market areas would result into high sales since the target was easy. However, this method left out the option of looking for new markets. The fourth option involved converting the sale force into a team that would work together to increase the sales. In this option, the sales specialist and a technical specialist would work together so that the rate of customer satisfaction would rise and consequently the number of sales would increase. However, a major disadvantage is that the operational cost would be very high and hence profit rates would reduce. I would recommend the fourth option since it provides more room for growth in the company. Coordination ensures that everyone in the team has the knowledge on all aspects of the business and